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A Visit with Krupp Group

Updated: Feb 10, 2020

By Lindsay Mulhollen

Krupp Group is a full-service, communication agency that operates out of two offices, one in New York City and the other in Los Angeles. The communication-driven company specializes in delivering public relations, influencer marketing, digital strategy, VIP and celebrity dressing, events, and consulting to its global and regional clients. Krupp Group stands as a company that is fully focused on building strong relationships with their clientele. In return, they aid in sharing their clients’ brand and messages meaningfully across multiple media platforms.

Krupp Group was founded in 2005 by one of the most trusted names in the marketing community, Cindy Krupp. Krupp, who has over 20 years of experience working in the PR and brand strategy industry, has built Krupp Group from the ground up. Her brilliance and passion for promoting high-end designer brands has launched her company in such a way that it has been able to expand its clientele exclusively by word of mouth. Krupp, a true visionary, has been quoted saying,

“Media is so fragmented today that in order to create brand stickiness and brand loyalty, the consumer needs to see your brand everywhere – on their favorite digital influencer, in print publications, in short-lead media, on celebrities walking the red carpet and also on a Starbucks run… It’s our job to keep our brands top of mind across all of these channels, every day.”

During CDR’s trip to NYC in October, the e-board had the chance to meet with a few employees at the Krupp Group office. Each employee was from a different department - including Editorial, Accessories, Jewelry, Social Media, and VIP - and gave CDR a brief run-down on how they arrived at Krupp Group, the work they do, and a piece of advice. The common piece of advice for advancing in the communication field? Networking and internships!

If you’re interesting in learning more about @KruppGroup and the work the company does, check out the company’s website and don’t forget to follow the company’s Instagram!


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