Meet James Charles, CoverGirl’s first ever CoverBoy at 17 years old. With almost 100,000 YouTube subscribers and 674,000 Instagram followers, this high schooler’s glam game is serious. James’ first big exposure started by posting his senior pictures with the caption, “So I retook my senior pictures and brought my ring light with me so my highlight would be poppin'. I love being extra.”
This photo gained popularity quick, beginning to circulate throughout social media with thousands of retweets and comments praising his work and personality. Showing off his official CoverGirl ad and another photo-shoot done alongside fellow CoverGirl Katy Perry is how James recently revealed his big CoverGirl announcement. His message is to “#BeU” in the sense of being yourself and expressing yourself in a way you haven’t been comfortable in doing before. This new CoverGirl is continuing to brake down gender stereotypes in the fashion world showing that fashion is for everyone no matter your gender, color, or sexuality.